we are sensitive to our environments, those around us, and most importantly: to what we put in - and on - our bodies.
our mission
At Sensitiva, our mission is to create transformative skincare solutions rooted in the purity of nature. We are dedicated to harnessing the power of all-natural, ethically sourced ingredients to provide products that nourish and support your skin’s health and vitality. Driven by a commitment to holistic well-being, we combine the finest botanical extracts with advanced scientific formulations, ensuring every product embodies our core values of quality, sustainability, and integrity.
Pure Ingredients.
Our commitment to purity starts with the ingredients we choose. Each component is carefully selected for its natural origin and beneficial properties, ensuring that every product is free from synthetic additives and harmful chemicals. We believe in transparency and quality, offering skincare solutions that are as clean and pure as nature intended.
premium quality.
Passionate about delivering the best, Sensitiva combines nature's finest elements with advanced scientific techniques to create high-quality skincare solutions. Our rigorous standards and meticulous attention to detail ensure that every product provides exceptional results, reflecting our unwavering commitment to excellence.
Ethical Sourcing.
At Sensitiva, we prioritize ethical and sustainable sourcing practices. Our ingredients are harvested with the utmost respect for the environment and the communities involved. By partnering with ethical growers and suppliers, we ensure that our products not only nourish your skin but also support sustainable development and fair trade principles worldwide.
our Director of science + wellness expert
Welcome to the world of Dr. James Rouse, where holistic wellness is not just a concept but a transformative journey toward vibrant health, balance, and purpose. Driven by a deep connection to nature and a commitment to holistic living, Dr. Rouse's approach to well-being integrates nutrition, exercise, mindfulness, and self-care. Personal challenges and triumphs shaped Dr. James Rouse's path to holistic living and to helping him create Sensitiva.
Growing up in Southern Vermont instilled in him the values of resilience and hard work, which became foundational in his journey toward wellness. Overcoming undiagnosed dyslexia in his youth and embracing sobriety later in life were pivotal moments that led him to discover the transformative power of clean eating, triathlons, and spirituality.
In 1992, fate brought Dr. Rouse not only to the complexities of Organic Chemistry but also to his life partner and dearest confidant. Their enduring love story spans over thirty years and is characterized by shared joys, challenges, and unwavering companionship. As a human performance clinician, Dr. James Rouse has collaborated with esteemed organizations, including the NFL, NBA, MLB, Google, Whole Foods, TEGNA Media, and others, guiding high-performing individuals and teams toward optimal health and wellness.
Dr. Rouse's personal experiences as a sponsored Ironman triathlete and a mountaineer who has conquered peaks in the Himalayas underscore his commitment to pushing individual limits and embodying the principles of holistic living each day. It was the culmination of these experiences and his deep understanding of holistic wellness that led Dr. Rouse to create Sensitiva, a pioneering brand. Sensitiva is not just about harnessing the power of all-natural ingredients to support optimal health and vitality, but about offering a transformative experience. Sensitiva embodies Dr. Rouse's vision of holistic well-being, offering products designed to nourish the body, mind, and spirit, and empower individuals on their wellness journeys.
Embark on a transformative journey towards wellness with Dr. James Rouse and Sensitiva. This is not a journey you take alone, but one we embark on together. We prioritize balance, resilience, and a renewed sense of purpose. Let's unlock your fullest potential and embrace vibrant health, harnessing the goodness of nature for optimal well-being.
Together, let's cultivate a holistic approach that nurtures your entire being.
our purpose.
We create organic products that help you live better. We strive to formulate routines and remedies that help you sleep, exercise, eat and meditate more effectively.
What is more important though, than our products or transactions, is the community we're building at Sensitiva. We strive to foster a safe, equal space for all individuals to join us in setting off on their own personal journey of self-improvement and well-being. Together, we make Sensitiva what it is truly intended to be; a family.
Promote Natural Beauty
Foster Sustainable Relationships
Inspire Confidence